Objective The objective of following the analytics process is the setup, validation and configuration of the analytics to track users behavior and being able to convert this to numbers and validate that the client business objective is being achieved. Prerequisites An active and working account on Google Analytics for the client to be used in reviewing the reports. An active Google Tag Manager account. Access on the website html code to be able to insert the analytics code inside it. Resource who will implement to have the technical skills of using Google Tag Manager and Google Analytics List of client business objectives with their priorities. Steps Sign in to the google analytics account. Open the administration page, under " Property " column, open the property selector drop down list and click on Create new property . Fill the Website Name and Website URL . Optional: Select industry and the time zone this will help in reporting and bench-m...
Step by Step user guide for understanding google analytics for beginner