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User Guide: 14 Step by Step google analytics setup tutorial for beginners

Objective

The objective of following the analytics process is the setup, validation and configuration of the analytics to track users behavior and being able to convert this to numbers and validate that the client business objective is being achieved.

Prerequisites

  • An active and working account on Google Analytics for the client to be used in reviewing the reports.
  • An active Google Tag Manager account.
  • Access on the website html code to be able to insert the analytics code inside it.
  • Resource who will implement to have the technical skills of using Google Tag Manager and Google Analytics
  • List of client business objectives with their priorities.

Steps

  1. Sign in to the google analytics account.
  2. Open the administration page, under "Property" column, open the property selector drop down list and click on Create new property.
  3. Fill the Website Name and Website URL. Optional: Select industry and the time zone this will help in reporting and bench-marking with industry values. Then click "Get Tracking ID"
  4. Copy the "Tracking ID" generated for future usage. Example "UA-5479094-9"
  5. Sign in to the google tag manager account
  6. Click "Create Account"
  7. Enter the "Account Name" and the "Container Name" and Select "Web" and click "Save" and agree to the terms.
  8. Copy the generated javascript code and put it directly after the opening tag of the "<head>" tag in the website template.
  9. Enable the "Advertising Feature" in google analytics property (website) to be able to collect interest and demographic information about the users. Hint: it is under property settings
  10. Convert each client business objective to a measurable google analytics goals to be able to report conversion.
  11. Create a view that exclude the pots and the spiders and name it "Master View"
  12. Create another view that exclude the pots and the spiders and name it "Website Users Master View". Under this view, add a filter and name it "Exclude internal traffic" and add the development and the client IPs . This view contains the traffic from website clients only.
  13. Optional: Enable User-Id in google analytics to track specific users with their unique id from the system for better understanding of users behavior. Also enable "Session unification". This will create a new view for the user id then follow the Analytics Cutom User Id Setup Process.
  14. Optional: Create a campaign URL for the client to use for each different marketing channels (Mail, Social Media, Brochure, Online Ads ).

Output

  1. The google analytics account and the google tag manager accounts ready for tracking the correct data of the users.
  2. The google tag manager javascript code to integrate in the website template.

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